Fast ads matter blogpost on web.dev


While few people loves ads, most people don’t mind them and understand that it’s one way to keep the internet open and accessible to as many people as possible. It’s hard to argue against ads that loads fast and don’t interrupt your browsing experience (and respects your privacy).

There are a couple of ways to finance content you publish online, popular choices include display ads and pay walls. As a user I usually prefer ads over paywalls, as long as the ads are not disturbing my overall experience.

This is just a short note to link to another blog article about why and a bit of how you can make display ads faster on your website that I wrote together with my colleagues.

Read it here: Fast ads matter