Play on webs

Gustav Ernberg von Heijne

Hi there!

I’m Gustav Ernberg von Heijne, currently working at Google in Stockholm, Sweden.

My day-to-day job is making sure publishers using our ad tech (Ad Manager) are successful in Northern Europe 🇸🇪🇫🇮🇳🇴🇩🇰🇧🇪🇳🇱🇱🇺.

I love working on helping website owners improve web performance, especially when it’s difficult – as the case often is when it comes to publishers with complex dependencies and lots of JavaScript that “needs to be there”.

Check out the blog section if you want, any opinions stated on this site are my own.

Blog posts

  • Boom in da Box 3.0 – Black Box Edition

    Boom in da Box 3.0 – Black Box Edition

    This boom box survived for a much longer period of time than the Boom in da box – v1.0 and Chill out box 2011. It was alive and kicking between 2012-2019 Created from sturdy 13mm plywood paired with 6×9″ JBL speakers this thing was a beast, design inspired by the black boxes in airplanes for…

  • Boom in da box 2.0 – Chill out box

    Boom in da box 2.0 – Chill out box

    Cleaning out old hard drives can mean that sometimes you come across old treasures. Back in 2011, for the music festival Peace and Love I wanted to bring my trusty home built “boom-in-da-box”. However, the rules for the festival camping stated that no lead-acid batteries were allowed into the area and the “boom-in-da-box” ran on…

  • Boom in da box 1.0

    Boom in da box 1.0

    Below is a first version of the boom in the box, anno 2011. It was built to play music outdoors, engineered to be cheap and loud (and with surprisingly high quality if you didn’t max out the poor old Volvo V40 car speakers from 1998). This box was active for about 1-2 years and repaired…

  • Photos: NYE food prep

    Photos: NYE food prep

  • Fast ads matter blogpost on web.dev

    While few people loves ads, most people don’t mind them and understand that it’s one way to keep the internet open and accessible to as many people as possible. It’s hard to argue against ads that loads fast and don’t interrupt your browsing experience (and respects your privacy). There are a couple of ways to finance content…

  • Fog… again

    Fog… again

    I really like fog it seems… Here are some more pictures 🙂