Tag: gpt

  • A 15-min intro to online ads and web performance

    A 15-min intro to online ads and web performance

    The presentation is a very quick introduction on how display ads works online, an overview of the challenges we’re facing in the industry + some data & case studies.

    Presented at the “pre-event” performance.sync(), sponsored by Mozilla. The main goal was to invite to & spark conversations during the conference days at performance.now() – but hopefully it might still give you some value 🙂

  • Fast ads matter blogpost on web.dev


    While few people love ads, most people don’t mind them and understand that they’re one way to keep the internet open and accessible to as many people as possible. It’s hard to argue against ads that load fast and don’t interrupt your browsing experience (and respect your privacy).

    There are a couple of ways to finance content you publish online, popular choices include display ads and pay walls. As a user I usually prefer ads over paywalls, as long as the ads are not disturbing my overall experience.

    This is just a short note to link to another blog article about why and a bit of how you can make display ads faster on your website that I wrote together with my colleagues.

    Read it here: Fast ads matter