Speed

The presentation is a very quick introduction on how display ads works online, an overview of the challenges we’re facing in the industry + some data & case studies. Presented at the “pre-event” performance.sync(), sponsored by Mozilla. The main goal was to invite to & spark conversations during the conference days at performance.now() - but hopefully it might still give you some value :-)

Slow ads don’t just frustrate users—they hurt your bottom line. Every second of delay reduces impressions, viewability, and user retention. Here is a clear framework to help you diagnose ad speed bottlenecks and deliver faster, more profitable ad experiences.