https://gustav.ernberg.se/categories/presentations/ Recent content in Presentations on Gustav Ernberg von Heijne https://gustav.ernberg.se/Gustav-Ernberg-von-Heijne-640.jpg https://gustav.ernberg.se/Gustav-Ernberg-von-Heijne-640.jpg Hugo en-us Mon, 05 May 2025 20:01:11 +0000 https://gustav.ernberg.se/posts/a-15-min-intro-to-online-ads-and-web-performance/ Mon, 05 May 2025 20:01:11 +0000 https://gustav.ernberg.se/?p=529 <div style="position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden;"> <iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share; fullscreen" loading="eager" referrerpolicy="strict-origin-when-cross-origin" src="https://www.youtube.com/embed/v9ZmFKFtbv0?autoplay=0&amp;controls=1&amp;end=0&amp;loop=0&amp;mute=0&amp;start=0" style="position: absolute; top: 0; left: 0; width: 100%; height: 100%; border:0;" title="YouTube video"></iframe> </div> <p>The presentation is a <strong><em>very</em></strong> quick introduction on how display ads works online, an overview of the challenges we&rsquo;re facing in the industry + some data &amp; case studies.</p> <p>Presented at the &ldquo;pre-event&rdquo; performance.sync(), sponsored by Mozilla. The main goal was to invite to &amp; spark conversations during the conference days at <a href="http://perfnow.nl" target="_blank" rel="noopener">performance.now()</a> - but hopefully it might still give you some value :-)</p>